Own your orders. Keep your margins.
DirectServe is XMD's zero-commission online ordering platform for independent takeaways and restaurants. Your own branded ordering site, payments straight into your own Stripe account, and a till that prints every order the moment it's placed - no aggregators, no middlemen.
- 2× Peri Chicken Wrap - no mayo
- 1× Loaded Fries
- 1× Mango Sparkle
Printing in the kitchen
Settled into your own Stripe account. No aggregator, no commission, nothing skimmed on the way.
Every order prints in the kitchen automatically
Aggregators are eating your margin.
If you take orders through OrderYOYO, Flipdish, Just Eat or similar, you're paying for the privilege of losing control of your own customers.
Gone from every order
Aggregators take a cut of every single online order you receive. On a busy week, that's hundreds of pounds of your revenue going to someone else's platform.
Orders cost you customers
Missed notifications, app glitches, and orders that never reach the kitchen. Every lost order is a hungry customer who won't come back - and a refund you didn't choose to give.
Customer data you own
The aggregator owns the relationship - their app, their branding, their customer list. You can't market to your own regulars because you don't even know who they are.
On £8,600 of online orders:
Commission taken out of your takings, every month. Example figures - your own numbers will differ.
Everything you need. Nothing you rent.
DirectServe is a complete ordering system you own and control: a branded ordering site on your own domain, payments flowing directly into your Stripe account, and a till in your kitchen that prints every order the second payment clears.
Your branded ordering site
Fully responsive, built around your branding, menu, and photos. Postcode delivery checker, allergens shown per item, real-time order status - on your own domain.
The DirectServe till
An Android till with a built-in thermal receipt printer, pre-loaded and locked to DirectServe. Orders print automatically the second they're placed - nothing to check, nothing to miss.
Payments straight to you
Card, Apple Pay, Google Pay, and cash on collection. Every payment lands directly in your own Stripe account - XMD never touches your customers' money.
SMS order updates
Customers get a text confirmation the moment they order, and status updates as their food is accepted and ready. No app downloads, no checking emails.
Admin dashboard
Update your menu, change opening hours, set delivery zones by postcode, issue full or partial refunds, and flip on busy mode to extend quoted times when the kitchen's slammed.
Zero commission
DirectServe isn't a marketplace taking a slice of your sales. The revenue from your orders is yours - that's the whole point.
The ticket prints itself
The second the payment clears, the order feeds out of the till in the kitchen - itemised, timed, and with the commission line reading zero. Nobody has to watch a tablet or acknowledge a notification for food to start being made.
Sunmi till · built-in thermal printerLive in four steps.
From first call to first printed ticket - we build it, ship it, and stay on the end of the phone.
We build your site
Your menu, your branding, your photos - built into a fast, mobile-first ordering site on your own domain.
We ship your till
Your DirectServe till arrives pre-configured. Plug it in, connect to Wi-Fi, and it's ready to receive orders.
Orders print instantly
The moment a customer pays, the order prints in your kitchen. No tablets to watch, no notifications to miss.
You keep your revenue
No aggregator commission coming off the top. Your orders, your customers, your money.
At no point does the money or the customer pass through XMD.
Chicken Hut, Hyde
Our first DirectServe client goes live shortly. Real numbers from a real takeaway - orders per month and commission saved - will appear here once they're up and running.
Common questions.
Straight answers on switching, Stripe, the till and your domain. Anything else - ask us on the demo call.
Do I need to change my Stripe account?
No. DirectServe connects to your existing Stripe account, and if you don't have one we'll help you set it up in minutes. Payments go directly from your customers to you - XMD never holds or handles your money.
What happens to my OrderYOYO contract?
You can run DirectServe alongside your existing provider while you serve out any notice period, then switch over fully. Many aggregator contracts run month-to-month - check your terms and we'll help you plan the transition.
Who owns the till?
That depends on the plan you choose - the till can be yours outright or leased from us. Either way it arrives pre-configured, and we support and update it for as long as you're with us. We'll walk you through the options on your demo call.
What's the notice period?
Our agreements are straightforward and we'll set out the exact terms in writing before you commit to anything. No surprises buried in small print - ask us anything on the demo call.
Can I keep my current domain?
Yes. Your ordering site runs on your own domain so your customers keep going to the web address they already know. If you don't have a domain yet, we'll sort one for you as part of setup.
Why choose DirectServe over aggregator apps?
Aggregators take a commission on every order; DirectServe takes none. You get your own branded ordering site, payments go straight into your own Stripe account, and every order prints automatically on your till. Our aim is to be the best online ordering system a takeaway can run in the UK, US, Canada, Australia or New Zealand - and keeping 100% of your revenue is the head start.
Rather just talk it through?
Fifteen minutes on a call and we'll show you the ordering site, the till printing a live order, and exactly what switching off the aggregators looks like for your kitchen.
See DirectServe in 15 minutes.
A live walkthrough of the ordering site, the till, and the dashboard
An honest look at what switching from your current provider involves
No pressure, no obligation - just 15 minutes of your time