The person behind XMD

I'm Xavaiyar. I built XMD.

Founder and director of XMD Ltd - a digital systems agency I started from nothing and still run hands-on today. Web design, the Lynx AI receptionist, and DirectServe zero-commission ordering, all under one roof, all built to a single standard: be the best a client could have chosen.

Work with XMD Connect on LinkedIn

One founder · One standard · Direct line

The story

Started from scratch. Still hands-on.

I didn't inherit a client list or a team. XMD started as one person with an idea: that small and mid-sized businesses deserve the same calibre of digital systems the big players pay agencies a fortune for - without the bloat, the hand-offs, or the silence after launch.

Years of face-to-face sales taught me what actually moves a business: not features, but trust, speed, and follow-through. That's the standard every XMD build is held to. I still take the briefs, shape the work, and answer the phone when a client calls.

Negotiating real agreements with real clients has made XMD sharper on the things that protect a client - clear scope, clean IP ownership, and data handled properly.

What I bring

Why it matters who builds it.

A founder-led agency means the person setting the standard is the person doing the work.

Commercial instinct

Three years of in-person sales before XMD. I build systems around how customers actually decide - not around what looks impressive in a portfolio.

Legal & compliance rigour

A close eye for the legal side of every engagement: clear contracts, IP that transfers to you on final payment, and data protection treated as a requirement, not an afterthought.

Direct accountability

You deal with the founder. No account manager relaying messages, no ticket queue - just the person responsible for the work, on the end of the line.

How I work

Straight and thorough.

The same principles behind every project, whichever XMD service it starts with.

Say it plainly

Clear scope, clear timeline, clear price before anything starts. If something won't work for you, I'll tell you before you spend on it.

Build it properly

Hand-built, fast, and search-ready - with SEO foundations included as standard on every website. No page-builder shortcuts.

Protect the client

Written agreements, IP assigned to you on final payment, and end-customer data handled as a proper processor - not a loose end.

Stay after launch

Unlimited revisions for 14 days after delivery, and ongoing support when you need it. The relationship doesn't end at go-live.

Let's talk about your project.

Tell me about your business and what you're trying to fix. You'll hear back from me - not a sales script - within 24 hours.

Get in touch